How to Switch to a TikTok Business Account

Learn how to switch from a personal to a TikTok Business Account.

How to switch to a TikTok business account

TikTok is a popular social media platform with all content in a video medium. It has quickly grown to become one of the most popular social media platforms in the world. As such, if you have a personal brand or manage a business, you will likely want to take advantage of the platform’s reach. To do so, you will need to know how to switch to a TikTok Business Account.

When you first sign up for TikTok, you will have what’s known as a personal account. There are no pre-requirements to do so other than having a basic verified TikTok account. Luckily, it is straightforward to change your account to a business account. We’ve outlined the steps below to switch from a personal TikTok account to a business account.

How to Switch to a TikTok Business Account

To switch to a TikTok business account, you need to:

  1. Have a personal TikTok account.
  2. Tap on the Profile button on the bottom right.
  3. Tap on the three lines on the top right.
  4. Click on the Manage Account option.
  5. Tap on the Switch to Business Account option.
  6. Select the category for your business.
  7. Tap on the Next button to finish the process.

After completing the steps outlined above, your account will now be a business account. There are thousands of businesses worldwide that build a marketing strategy around the TikTok platform. The app offers many creative tools that are useful for marketers to increase their reach.

TikTok business accounts offer the following benefits:

  • Access to performance and audience data.
  • Access to business content guides and the creator portal.
  • A web business suite including a Business Creative Hub and access to the TikTok for Business website.
  • Access to a commercial musical library of over 500,000 royalty-free songs and sounds.

Now that you know how to switch to and set up a TikTok business account, you can start launching advertisements and sharing your organic content with millions of users around the globe. You may also want to know how to see who has viewed your TikTok videos.