What’s the Best Time to Post on TikTok?

Are you trying to grow your TikTok following but have no idea when to post? No worries, it’s a question many people ask, and few have the answer to. While most advice online might give you an outlined schedule, it’s much more nuanced. But, it doesn’t have to be complicated, and we’ve broken it down into easy-to-understand steps that anyone can follow. Here’s the best time to post on TikTok. 

What’s the Best Time to Post on TikTok?

The best time to post on TikTok is when your audience is awake. Active and awake users are more likely to see your videos on their For You Page (FYP) and will likely engage with your posts faster. Knowing your audience is essential when choosing a time to post on TikTok. 

Keep reading to determine when your audience is awake and online. 

How to Figure Out the Best Time to Post On TikTok

Here’s how to figure out the best time to post on TikTok:

1. Log into your TikTok Account. 
2. Tap the three lines in the top right of your Profile screen to navigate to your Settings. 
3. Tap Settings and privacy. 
4. Hit Manage account.
5. Tap Switch to business account. Now you can view more advanced analytics. 
6. Hit the three lines in the top right of your Profile screen. 
7. Tap Business suite.
8. Tap Analytics. 
9. View your posts and determine when you get the most engagement. Chances are, that’s when your audience is online. 

To recap, the best time to post on TikTok is when your audience is awake. To figure this out, switch to a TikTok business account, tap Business suite, hit Analytics, then look at your posting history and post when your posts are most successful. 

Let’s say you’re a nurse who works the overnight shift. You likely will attract other nurses working overnight shifts, so you should post during the night time in your timezone. 

If your audience lives in a different timezone, you should try to accommodate your posting times to when they are most likely awake. Visit the World Clock to see times across the world. 

The Best Time To Post on TikTok According To Stats

Posting early in the morning is a sound strategy, so the first thing your viewers see when they wake up is your video. To take full advantage of the algorithm, you should try to post 3-4 times per day. 

Even though we just said there’s no right or wrong time to post, people do have their opinions. Here, we’ve looked at views across the web to see the best time to post for most people. 

Here is the best time to post on TikTok: 

• Monday: 10 p.m.
• Tuesday: 9 a.m.
• Wednesday: 7 a.m.
• Thursday: 7 p.m.
• Friday: 3 p.m.
• Saturday: 11 a.m.
• Sunday: 4 p.m.

We based this on a study of 30K posts evaluated by Hootsuite. And there you have it! Now you should at least have some idea of the best time to post on TikTok according to your existing audience. 

If you’re just starting and have no video analytics, we suggest you use the schedule above to get started; then, as you begin gaining views and followers, adjust your plan accordingly. 

If you’re looking for other social media tips and tricks, head over to our Tech Section.